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No experience needed - perfect for beginners!
Learn exactly what digital products are and how to sell them for passive profit.
Get step-by-step guidance to create and launch your first offer in just 7 days.
Learn how to set up your payment systems, build your store, and start making sales fast.
Includes plug-and-play content ideas so you never wonder what to post.
Build momentum and grow your digital income - without feeling overwhelmed.

The Basics of Passive Income & Digital Products
How to Choose & Create Your First Product—Fast
Set Up For Your Payment Processors & Storefront
A Plug-and-Play Content Plan for Launching
How to Automate Your Sales
How to Grow Beyond One Product (Bonus!)
Get clear on digital products and passive income basics.
Create and set up your first product in just 7 days.
Launch your offer, attract buyers, and automate your sales flow.
You don’t need to be an expert, have thousands of followers, or spend months building complicated funnels. With this simple 7-day roadmap, you’ll have everything you need to start selling digital products fast—and with confidence.
What do you sell?
How do you set it up?
How do you actually get paid?
This is your step-by-step blueprint to launch your first digital product in just one week - even if you’re a complete beginner. No fluff. No complicated tech. Just simple, clear steps to create, launch, and start selling.
Bonus 1

Never wonder what to sell again! Browse over 230 profitable ideas to spark instant inspiration.
Bonus 2

Chat confidently and know exactly what to say to start conversations and close sales without feeling pushy.
Bonus 3

Post with purpose! Follow this day-by-day guide to build momentum and attract your first buyers.
Bonus 4

Create your winning formula with the right framework for your new digital product that you plan to create.

By the end of this course, you’ll have a real, ready-to-sell digital product, your systems set up, and the confidence to start making passive income—fast.
Nope! This course is designed to help you make sales even if you’re starting from zero. You'll learn how to attract your first customers and build momentum organically.
Absolutely. This program is beginner-friendly and walks you step-by-step through the process of creating, setting up, and selling your first digital product in just 7 days.
Not at all! We keep things simple and give you easy-to-follow tutorials so you can set up your product and sales system without stress.
With focus and consistency, you can have your first product live and ready to sell by the end of the week! Some students even make sales within the first few days.
You’ll create a simple, high-impact digital product that you can sell over and over again—like a guide, template, mini-course, or digital resource. Don’t worry if you’re not sure what to offer—we’ll cover that too!

Sheila Dwyer
Founder, Iron & Adventure
Seasonal Lifestyle Strategist & Business Mentor
Where My Journey Began
My journey didn’t start online or with a polished business plan. It started decades ago in the real world, working in tourism, hospitality, and outdoor recreation, long before those paths were trendy or automated. I learned early what seasonal work really looks like. Busy months, quiet months, and the constant pressure of making it all stretch. Hosting, cooking, managing properties, running operations, and figuring things out when there was no playbook taught me how to survive and eventually how to build something sustainable.
The Path That Shaped Me
Over 30 years, I’ve hosted guests, run a bed and breakfast near Yellowstone, cooked in the backcountry, and built businesses that had to work in real conditions, not ideal ones. I’ve seen firsthand how relying on bookings alone creates stress, burnout, and financial whiplash. That experience shaped how I think about business. Not as hustle, not as hope, but as systems, structure, and ownership. I’ve rebuilt more than once, and every rebuild made the systems sharper and the strategy clearer.
My Beliefs and Values
I believe a vacation rental is an asset, not a complete business. I believe clarity beats chaos, systems beat scrambling, and integrity always matters more than fast growth. I don’t believe in shortcuts, passive income myths, or selling people dreams that fall apart under pressure. I believe in earned authority, honest conversations, and building income that supports your life instead of running it.
Milestones That Matter
• 30+ years in tourism, hospitality, and outdoor recreation
• Founder of Iron & Adventure and host of The Chicory House Bed & Breakfast
• Built multiple income streams beyond bookings using backend systems
• Mentored vacation rental hosts and seasonal entrepreneurs into stability and control
• Created systems that support year-round income, not platform dependence
What Drives Me
What drives me is helping people stop living at the mercy of the calendar. I want hosts and seasonal entrepreneurs to feel steady, clear, and confident even when bookings slow. A well-built backend creates peace of mind, better decisions, and a business that lasts. My goal is simple. Help people build something they own, something stable, and something that supports the life they actually want to live.